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Issue 36 May 2010

 
 Welcome
 
In this month's issue:
Introduction
 
  
 
We want to deliver value through Perform. Your opinion matters to us.
  
Please send your feedback to Perform@motivationmatters.co.uk 
 
 
 Introduction
 

 This month we review what social networking can do for your business, take a back to basics look at the management of motivation and add to the plaudits for Cadbury.

 

 
 

The Great Leader Series - CadburyGeorge Cadbury

 

Cadbury’s has been in the news recently, having been the target of a hostile takeover by the American giant Kraft to the consternation of many, including the man in the street who fears the loss of a traditional British company and the unique taste of the chocolate it produces. 

Read the article here.

 
 
 
 

 

When we started Motivation Matters we realised people would only buy our services when they “bought” us and our ideas. Surveys show that consultants are, in the main, brought in through a personal referral.

Face to face networking was the obvious choice and so we joined London, Essex, Suffolk, Norfolk and Cambridgeshire Chambers of Commerce at various times as well as the smaller town specific networking groups.

In the last six years we have met 3,000 people and added them to our network. We have developed a relationship with many people based on our provision of information, invitations to events or perhaps just through Perform. As promised on the sign up page we do not use the subscriber information for marketing. It is a separate stand alone system. If you want to be included in the other information then please email from here and ask to be kept in touch.

Early on we signed up to the online social networking (OSN) site Ecademy, a UK based network. Like any networking it is difficult to make much progress without spending some time – putting the work into networking!

We did get some good PR advice from a consultant on Ecademy when we tried to get Press Releases noticed. As a result of that advice we ran a series of articles in the East Anglian Daily Times and the Eastern Daily Press, our regional newspapers. After that most new people we met recognised the name which helped with credibility.Networking

The rise of social networking accelerated and we hung back from using it, worried about privacy, libel and allowing our marketing to go “off message”.

Every year we heard another conference speaker promoting the “you just have to be there” point of view for social networking.

The Innovation Conference at University Campus Suffolk this year convinced us to take the plunge.

It is virtual face to face networking and some people will talk through the OSN even though they are hard to reach “offline”. The OSNs allow you to create interest and share ideas rapidly and pervasively.

LinkedIn, a B2B US based OSN, has proven to be a powerful platform for researching organisations, making contact with like-minded people and building an on-line reputation. It is vast.

Some numbers:

LinkedIn founded in May 2003 has 65 million registered users
Facebook founded in February 2004 has 400 million registered users
Twitter founded in July 2006 has 75 million registered users
Ecademy founded in 1998 had 7251 people online yesterday and millions of users.


FollowersPlease explore OSN and follow us. We are waiting!

YouTube
 
FaceBook 

Twitter 

Blog 

LinkedIn 

Website

 

 
 
 

Suddenly everyone is in the engagement business. As imitation is the sincerest form of flattery the individuals, businesses andBeing one page ahead organisations who have decided to use our name “Motivation Matters” for their business pay us a big compliment! Clearly many have little idea what they are about – snake oil salesmen who have never seen a snake! The “engagement” business is full of hype making a very simple concept incredibly complicated.

So let’s boil it down to the basics.

Engagement relates to the psychological contract between employer and employee.

Fundamentally it moves away from the idea of “economic man (or woman)” which even economists now recognise fails to predict much of human behaviour.

Instead of a “you chop a hundred logs I pay you one pound” contract the form is that “both parties will make their best endeavours for the other”, to do their best in a business setting.

Some organisations operate a hair trigger “fail and be fired” policy while others regard moving someone on to greener pastures as a catastrophic failure of organisational culture.

The model we promote is “tribal”. If someone has worked successfully for years and now needs leniency for a time you give it. If the tribe’s shepherd has kept everyone supplied with mutton for years but now has a performance issue, bear with it. He or she may well bounce back more committed than ever as they don’t want to let their tribe down.

Evicting the shepherd from his hut too quickly sends a terrible message to everyone. But then ignoring poor performance for a long time does too. The tribe need their mutton and this has to be balanced against hasty action.

The psychological contract allows people to have off days, domestic crises and still expect good treatment. Equally everyone knows that persistent poor performance will be dealt with for the good of all.

So everyone is doing their best as the psychological contract requires. Then the second part is to give people the wherewithal to innovate and the final part is to have senior people recognise that innovative improvement. This is to make people feel personally valued. They make extra discretionary effort, which is recognised again and round and round it goes.

Psychological contractLook at the psychological contract:

“Each party will do its best for the other.”

Quite possibly the employer will not be able to respond to better performance immediately. There may be a competitive situation. Eventually that huge increase in performance will increase capacity, reduce costs or increase profits.

People are not stupid; they know what their efforts are achieving. A company I worked at had an unofficial meeting outside my office at the end of every month. By 4.10 pm the month end turnover figures were known to within a few percent.

The discretionary effort required by the psychological contract leads to better performance and consequently better reward. If the employer does not raise reward then the reasons must be well understood by all.

Organisations that achieve above average performance through the discretionary efforts of their motivated and engaged people will value their people above the average. Failure to do so breaks the psychological contract.

How do you explain not meeting above average performance with above average rewards? 

 
 
 Thought provoking?
 
We hope you have enjoyed this month's Perform. Our aim is always to inform, inspire and enhance performance.
 
When you are ready to question the motivation management practices in your organisation, our website offers a wealth of information, tools and techniques to get you started.
 
Remember, we want to help.
 
 
 
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© Motivation Matters Limited 2010

 

Motivation Matters is a limited company registered in England and Wales, number 5295383.
Registered Office:c/o Paul Donno & Co.Ltd., Clockhouse Farm Estate, Cavendish Lane, Glemsford, Sudbury, Suffolk, CO10 7PZ.